Micro Ingredients built its following on a simple refusal: no fillers, no additives, no binders, no shortcuts on sourcing. Products are non-GMO, largely vegan, and a good portion of the catalogue carries USDA Organic certification. More than two million positive reviews say the approach works, and the brand sells at price points that undercut most clean-label competitors without cutting the dose.
Our Canadian launch leads with eight SKUs chosen to cover distinct shelf positions rather than crowd one category. Oil of Oregano and Omega 3 for daily wellness. Collagen and Astaxanthin for beauty. Vitamin D3 and K2 plus Magnesium Complex for foundational support. Pumpkin Seed for men’s health, and NMN for the longevity shopper who already knows what they are looking for.
Every one of those SKUs is a Natural Health Product in Canada, which means eight separate Health Canada submissions before anything crosses the border. We handle the NPN applications, verify each ingredient against the Natural Health Products Ingredients Database, rewrite claims to Canadian standards, and produce bilingual English and French packaging. It runs as a managed pipeline, staged so approvals land in launch order rather than all at once.
